Last updated: 19 February 2026

This Privacy Policy explains how LikeSweden.com (“Website”, “we”, “us”) processes personal data when you browse the Website, sign up to the newsletter, contact us, or purchase products/services.

1) Data controller

Controller: Karolina Pikus
Address: Stjärnbildsagatan 120, 415 67 Göteborg, Sweden
Organisation number (Org.nr): 950618-3764
Email: karolina@likesweden.com

2) Personal data we collect

A) Data you provide

• Contact details (name, email) and message content (contact forms / email)
• Newsletter subscription details (email, name, preferences)
• Purchase/booking data: billing details, order details, receipts/invoices
• Any information you share voluntarily in messages or during a service delivery

B) Data collected automatically

• IP address, device/browser data, approximate location (city/country)
• Usage data (pages visited, clicks, time on page, referral source)
• Cookie/identifier data from cookies and similar technologies (see section 6)

3) Why we process data (purposes) and legal bases (GDPR Art. 6)

We process personal data only when we have a lawful basis:

1. To operate the Website (security, basic functionality)
   • Legal basis: Legitimate interests (Art. 6(1)(f))
2. To reply to inquiries
   • Legal basis: Legitimate interests (Art. 6(1)(f)) or steps prior to contract (Art. 6(1)(b))
3. To deliver products/services and handle orders (if applicable)
   • Legal basis: Contract (Art. 6(1)(b)) and legal obligation for accounting (Art. 6(1)(c))
4. Newsletter marketing (MailerLite)
   • Purpose: sending newsletters and updates you signed up for
   • Legal basis: Consent (Art. 6(1)(a))
   • You can unsubscribe at any time.
5. Analytics and advertising measurement/personalisation
   • Tools: Google Analytics 4, Google Ads, Meta Pixel, Pinterest Tag, TikTok Tag
   • Legal basis: Consent (Art. 6(1)(a)) for non-essential cookies/trackers (see section 6)

4) Service providers (processors) and what they do

We use trusted providers to run the Website and marketing. Depending on your consent choices, these may process personal data on our behalf:

Email marketing

• MailerLite – newsletter subscription management and sending emails (processor). MailerLite provides a GDPR Data Processing Addendum/Data Processing Agreement.

Analytics (requires consent unless strictly necessary)

• Google Analytics 4 (GA4) – website analytics (processor/independent roles may vary by configuration).

Advertising / tracking (requires consent)

• Google Ads – advertising, conversion tracking, remarketing
• Google AdWords – advertising
• Meta (Facebook/Instagram) Pixel – conversion tracking, remarketing
• Pinterest Tag – conversion tracking, remarketing
• TikTok Tag – conversion tracking, remarketing

Website operations

• Hosting provider: OVH

We do not sell personal data.

5) International transfers (outside EU/EEA)

Some providers (especially advertising/analytics platforms) may process data outside the EU/EEA. When transfers occur, we use appropriate safeguards such as adequacy decisions and/or Standard Contractual Clauses (SCCs).

6) Cookies & similar technologies (Sweden)

Swedish rules require that users:

• get clear information about cookies (purpose, third parties, data type, retention), and
• give consent for cookies/trackers that are not strictly necessary.

6.1 Cookie categories we use

1. Strictly necessary cookies
   Used for core functionality and security. These do not require consent.
2. Analytics cookies (GA4)
   Used to understand site usage and improve content.
3. Marketing cookies / pixels / tags (Google Ads, Meta Pixel, Pinterest Tag, TikTok Tag)
   Used for ad measurement, attribution, remarketing, and personalisation.

6.2 Cookie banner and managing consent

On your first visit (and thereafter), you can manage cookie preferences via our cookie banner/settings:

• accept all,
• reject non-essential,
• choose categories individually.

You can withdraw consent at any time via the same settings.

6.3 Google Consent Mode (recommended when using Google Ads/GA4 in EEA)

If we use Google advertising and GA4, we may implement Google Consent Mode to respect consent choices and adjust Google tag behaviour accordingly. Google documents consent settings for GA and encourages updating consent configuration when using consent banners.

7) Data retention

We keep personal data only as long as necessary:

• Contact messages: typically up to 24 months
• Newsletter (MailerLite): until you unsubscribe
• Orders/accounting: as required by accounting/tax rules
• Analytics/marketing data: according to cookie lifetimes shown in cookie settings and platform retention settings

8) Your rights (GDPR)

You have the right to:

• access your data,
• rectification,
• erasure,
• restriction,
• data portability (where applicable),
• object to processing based on legitimate interests,
• withdraw consent at any time (where consent is used).

GDPR requires controllers to provide information and facilitate these rights.

To exercise rights: email karolina@likesweden.com

Complaints in Sweden

You can lodge a complaint with IMY (Integritetsskyddsmyndigheten), the Swedish supervisory authority.

9) Security

We apply appropriate technical and organisational measures to protect personal data (access controls, minimisation, secure configurations, and vendor management).

10) Changes to this policy

We may update this policy to reflect changes in tools, services, or legal requirements. The newest version will always be published on the Website with an updated date.