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2026 | LikeSweden.com

Tag: running a business in Sweden

Running a business in Sweden as a foreigner: what the Swedish market is actually like – LikeSweden

Running a business in Sweden as a foreigner: what the Swedish market is actually like

15 Min Read

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So apparently, we can BOTH get a free month at the gym?! 👀💙

After moving to Gothenburg and finally getting some health-related things sorted out, I decided to get back into working out. I ended up choosing STC, and so far, I`m really happy with it! 🏋️‍♀️

And a few days ago, I got an email from them about their new campaign.

Basically, if you`ve been thinking about joining a gym, here`s a little something for you:
💙 You get an EXTRA month of membership for free.
💙 You also skip the joining fee (worth 299 SEK!).
💙 And I get an extra free month for referring you.

Sounds like a pretty good deal for both of us, right? 🥹

Just to be clear, this isn`t a paid collaboration or a special influencer offer. I`m sharing the regular referral campaign I received as an STC member, and I have to follow exactly the same process as everyone else.

Apparently, I can refer as many people as I want, which is quite funny because… who doesn`t love a freebie? 😂 But seriously, I thought I`d share it in case someone was already planning to join a gym anyway!

📩 COMMENT "STC" and I`ll send you all the details, including how to sign up and what information I`ll need to register your referral.

📅 The campaign ends on November 9, 2026.

And obviously, no pressure! I`m just happy to share something that could benefit us both 💙

1️⃣ Save this if getting back to the gym is on your to-do list 💪
2️⃣ Share with a friend who`s been thinking about joining STC 💙
3️⃣ Follow @likeswedencom for more everyday life in Sweden, local tips & little Swedish discoveries 🇸🇪
—
Sweden · Gothenburg · Göteborg · STC Sweden · STC gym · gym membership Sweden · gym in Sweden · fitness in Sweden · living in Sweden · life in Sweden · moving to Sweden · expat life Sweden · Swedish lifestyle · gym membership deals · training in Sweden · Swedish gym culture

48 9

Open post by likeswedencom with ID 18020187530928767

So apparently, we can BOTH get a free month at the gym?! 👀💙

After moving to Gothenburg and finally getting some health-related things sorted out, I decided to get back into working out. I ended up choosing STC, and so far, I'm really happy with it! 🏋️‍♀️

And a few days ago, I got an email from them about their new campaign.

Basically, if you've been thinking about joining a gym, here's a little something for you:
💙 You get an EXTRA month of membership for free.
💙 You also skip the joining fee (worth 299 SEK!).
💙 And I get an extra free month for referring you.

Sounds like a pretty good deal for both of us, right? 🥹

Just to be clear, this isn't a paid collaboration or a special influencer offer. I'm sharing the regular referral campaign I received as an STC member, and I have to follow exactly the same process as everyone else.

Apparently, I can refer as many people as I want, which is quite funny because… who doesn't love a freebie? 😂 But seriously, I thought I'd share it in case someone was already planning to join a gym anyway!

📩 COMMENT "STC" and I'll send you all the details, including how to sign up and what information I'll need to register your referral.

📅 The campaign ends on November 9, 2026.

And obviously, no pressure! I'm just happy to share something that could benefit us both 💙

1️⃣ Save this if getting back to the gym is on your to-do list 💪
2️⃣ Share with a friend who's been thinking about joining STC 💙
3️⃣ Follow @likeswedencom for more everyday life in Sweden, local tips & little Swedish discoveries 🇸🇪
—
Sweden · Gothenburg · Göteborg · STC Sweden · STC gym · gym membership Sweden · gym in Sweden · fitness in Sweden · living in Sweden · life in Sweden · moving to Sweden · expat life Sweden · Swedish lifestyle · gym membership deals · training in Sweden · Swedish gym culture

🎭🇸🇪 HOW is it even possible to fit THIS much talent on one stage?! 😭❤️

Seriously. Från Broadway till Duvemåla was SO. DAMN. GOOD.

I’ve been meaning to share these photos for a while, and looking through them again just reminded me how much I loved this evening 🥹

It’s not just a concert where incredible performers stand and sing beautiful musical numbers.

It’s a whole SHOW. 🎶

Funny, emotional, entertaining, full of surprises and those moments where you just sit there thinking… HOW are these people even real?! 😂

And if you haven’t seen it yet, here’s your sign:
🚨 There are only FOUR performances left in Stockholm!
Don’t walk. RUN 🏃‍♀️

Honestly, if you love musical theatre even half as much as I do, you don’t want to miss this one.

And a little note from us at @marriedlenses 📸🤍

Photography is something we absolutely love doing together, but theatre and concert photography will always have a particularly special place in our hearts.

So yes, we’re always happy to hear about new opportunities to photograph performances, concerts and other wonderful things happening on stage 👀

Have you seen Från Broadway till Duvemåla yet? And which musical song would you LOVE to hear performed live? 🎭👇

1️⃣ Save this for your next musical theatre night
2️⃣ Share with someone who needs to see this show 🎶
3️⃣ Follow @likeswedencom & @marriedlenses for more theatre, photography & cultural adventures 🇸🇪
—
Sweden · Stockholm · Från Broadway till Duvemåla · musical theatre · Swedish musicals · theatre photography · concert photography · Married Lenses · performing arts · theatre in Sweden · Swedish culture · life in Sweden

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Open post by likeswedencom with ID 17987340639072894

🎭🇸🇪 HOW is it even possible to fit THIS much talent on one stage?! 😭❤️

Seriously. Från Broadway till Duvemåla was SO. DAMN. GOOD.

I’ve been meaning to share these photos for a while, and looking through them again just reminded me how much I loved this evening 🥹

It’s not just a concert where incredible performers stand and sing beautiful musical numbers.

It’s a whole SHOW. 🎶

Funny, emotional, entertaining, full of surprises and those moments where you just sit there thinking… HOW are these people even real?! 😂

And if you haven’t seen it yet, here’s your sign:
🚨 There are only FOUR performances left in Stockholm!
Don’t walk. RUN 🏃‍♀️

Honestly, if you love musical theatre even half as much as I do, you don’t want to miss this one.

And a little note from us at @marriedlenses 📸🤍

Photography is something we absolutely love doing together, but theatre and concert photography will always have a particularly special place in our hearts.

So yes, we’re always happy to hear about new opportunities to photograph performances, concerts and other wonderful things happening on stage 👀

Have you seen Från Broadway till Duvemåla yet? And which musical song would you LOVE to hear performed live? 🎭👇

1️⃣ Save this for your next musical theatre night
2️⃣ Share with someone who needs to see this show 🎶
3️⃣ Follow @likeswedencom & @marriedlenses for more theatre, photography & cultural adventures 🇸🇪
—
Sweden · Stockholm · Från Broadway till Duvemåla · musical theatre · Swedish musicals · theatre photography · concert photography · Married Lenses · performing arts · theatre in Sweden · Swedish culture · life in Sweden

🎭 This week in Swedish theatre and musical theatre:

💖 Legally Blonde – The Musical has officially opened at Södra Teatern in Stockholm and we were there! A colourful, hilarious and brilliantly performed show, followed by the pinkest premiere party we’ve ever attended. And Samson, playing Rufus, completely stole our hearts! 🐶

🎬 Helen Sjöholm and Nils Reinholtz will lead Sunset Boulevard at Malmö Opera in 2027. The star-studded cast also includes Michael Jansson, Alexandra Fors and Gustav Allen Schriver, with Emma Bucht directing.

🌹 Evita is coming to Dalhalla in August 2027! Ola Salo stars as Che, Johannes Kuhnke as Juan Perón and rising star Amelie Lindström as Eva Perón, in a production blending 1940s Argentina with modern celebrity culture.

🎭 Albert Camus’ Caligula is getting a new production at Kulturhuset Stadsteatern in Stockholm. Directed by Viktor Tjerneld and starring Marcus Vögeli, the play explores absolute power, morality and what happens when both collide.

🚍 After sold-out performances in Gothenburg, Nadim is making history as part of Göteborgs Stadsteater’s first regional tour. The acclaimed play about Nadim Ghazale’s journey from refugee to Swedish police officer has also added three extra performances.

Which story caught your attention this week?

1️⃣ Save this for later
2️⃣ Tag your theatre bestie
3️⃣ Follow @likeswedencom for more Nordic Curtain Call
—
Swedish theatre · musical theatre · Legally Blonde · Sunset Boulevard · Evita · Caligula · Göteborgs Stadsteater · Malmö Opera · Stockholm theatre · Nordic theatre

42 4

Open post by likeswedencom with ID 17888905314476626

🎭 This week in Swedish theatre and musical theatre:

💖 Legally Blonde – The Musical has officially opened at Södra Teatern in Stockholm and we were there! A colourful, hilarious and brilliantly performed show, followed by the pinkest premiere party we’ve ever attended. And Samson, playing Rufus, completely stole our hearts! 🐶

🎬 Helen Sjöholm and Nils Reinholtz will lead Sunset Boulevard at Malmö Opera in 2027. The star-studded cast also includes Michael Jansson, Alexandra Fors and Gustav Allen Schriver, with Emma Bucht directing.

🌹 Evita is coming to Dalhalla in August 2027! Ola Salo stars as Che, Johannes Kuhnke as Juan Perón and rising star Amelie Lindström as Eva Perón, in a production blending 1940s Argentina with modern celebrity culture.

🎭 Albert Camus’ Caligula is getting a new production at Kulturhuset Stadsteatern in Stockholm. Directed by Viktor Tjerneld and starring Marcus Vögeli, the play explores absolute power, morality and what happens when both collide.

🚍 After sold-out performances in Gothenburg, Nadim is making history as part of Göteborgs Stadsteater’s first regional tour. The acclaimed play about Nadim Ghazale’s journey from refugee to Swedish police officer has also added three extra performances.

Which story caught your attention this week?

1️⃣ Save this for later
2️⃣ Tag your theatre bestie
3️⃣ Follow @likeswedencom for more Nordic Curtain Call
—
Swedish theatre · musical theatre · Legally Blonde · Sunset Boulevard · Evita · Caligula · Göteborgs Stadsteater · Malmö Opera · Stockholm theatre · Nordic theatre

🎬 Leonardo DiCaprio just invested in a Swedish energy company and the business model is genuinely interesting.

Elvy, founded in Sweden in 2023, lets homeowners get solar panels, batteries, and heat pumps through a monthly subscription - no massive upfront installation bill. The idea: make home energy upgrades accessible to people who want them but can’t afford to drop a huge investment all at once💡

The company is growing fast:
→ 2024 revenue: 11.3 million kronor
→ 2025 revenue: multiplied by ten
→ 2026 forecast: between 400 and 500 million kronor 📈

DiCaprio’s investment is part of a 16 million kronor extension to an earlier funding round. Back in May, Elvy raised 70 million kronor from investors, including IKEA heir Mathias Kamprad. The exact amount DiCaprio put in hasn’t been disclosed.

1️⃣ Save this for later.
2️⃣ Share with someone interested in green tech.
3️⃣ Follow LikeSweden for more things Swedish.
—
Sweden · Leonardo DiCaprio · Elvy · Swedish startups · green energy · solar panels · Swedish innovation · Scandinavia

268 3

Open post by likeswedencom with ID 18125005312901610

🎬 Leonardo DiCaprio just invested in a Swedish energy company and the business model is genuinely interesting.

Elvy, founded in Sweden in 2023, lets homeowners get solar panels, batteries, and heat pumps through a monthly subscription - no massive upfront installation bill. The idea: make home energy upgrades accessible to people who want them but can’t afford to drop a huge investment all at once💡

The company is growing fast:
→ 2024 revenue: 11.3 million kronor
→ 2025 revenue: multiplied by ten
→ 2026 forecast: between 400 and 500 million kronor 📈

DiCaprio’s investment is part of a 16 million kronor extension to an earlier funding round. Back in May, Elvy raised 70 million kronor from investors, including IKEA heir Mathias Kamprad. The exact amount DiCaprio put in hasn’t been disclosed.

1️⃣ Save this for later.
2️⃣ Share with someone interested in green tech.
3️⃣ Follow LikeSweden for more things Swedish.
—
Sweden · Leonardo DiCaprio · Elvy · Swedish startups · green energy · solar panels · Swedish innovation · Scandinavia

💖 OH MY GOD, you guys! Stockholm has officially gone PINK! 🎀🎭

Yesterday we attended the premiere of Legally Blonde at Södra Teatern and honestly… WHAT A NIGHT! 😭💕

The dress code was all pink, and I’m pretty sure there wasn’t a single place in Stockholm with a higher concentration of pink outfits that evening 😂

🎀 Pink carpet
🍕 Pizza
🧁 Cupcakes
🥂 Bubbles
📸 Photo wall moments
🎭 And, most importantly, a fantastic musical!
And here’s what I especially LOVED:

Legally Blonde is performed entirely in SWEDISH! 🇸🇪

The translation is brilliant, with clever adaptations and references that make the story feel right at home in Sweden.
The cast? AMAZING.
The humour? Absolutely landed.

And the premiere audience? Fully understood the assignment 💅😂

I laughed so much, loved the energy and left the theatre with a huge smile.

A massive thank you for inviting us to the premiere! 🤍

And yes… I’m already thinking about when I can go back. 👀

Have you seen Legally Blonde on stage before? And would you watch it in Swedish? 🎭👇

📸 Cover photo: @marriedlenses

1️⃣ Save this for your next theatre trip to Stockholm
2️⃣ Share with someone who needs a little more pink in their life 💖
3️⃣ Follow LikeSweden for more theatre, culture & things to do in Sweden 🇸🇪
—
Sweden · Stockholm · Legally Blonde · Legally Blonde Musical · Södra Teatern · Swedish musicals · theatre in Stockholm · Swedish theatre · musicals in Sweden · theatre tourism · Swedish culture · life in Sweden

140 5

Open post by likeswedencom with ID 18356486401173589

💖 OH MY GOD, you guys! Stockholm has officially gone PINK! 🎀🎭

Yesterday we attended the premiere of Legally Blonde at Södra Teatern and honestly… WHAT A NIGHT! 😭💕

The dress code was all pink, and I’m pretty sure there wasn’t a single place in Stockholm with a higher concentration of pink outfits that evening 😂

🎀 Pink carpet
🍕 Pizza
🧁 Cupcakes
🥂 Bubbles
📸 Photo wall moments
🎭 And, most importantly, a fantastic musical!
And here’s what I especially LOVED:

Legally Blonde is performed entirely in SWEDISH! 🇸🇪

The translation is brilliant, with clever adaptations and references that make the story feel right at home in Sweden.
The cast? AMAZING.
The humour? Absolutely landed.

And the premiere audience? Fully understood the assignment 💅😂

I laughed so much, loved the energy and left the theatre with a huge smile.

A massive thank you for inviting us to the premiere! 🤍

And yes… I’m already thinking about when I can go back. 👀

Have you seen Legally Blonde on stage before? And would you watch it in Swedish? 🎭👇

📸 Cover photo: @marriedlenses

1️⃣ Save this for your next theatre trip to Stockholm
2️⃣ Share with someone who needs a little more pink in their life 💖
3️⃣ Follow LikeSweden for more theatre, culture & things to do in Sweden 🇸🇪
—
Sweden · Stockholm · Legally Blonde · Legally Blonde Musical · Södra Teatern · Swedish musicals · theatre in Stockholm · Swedish theatre · musicals in Sweden · theatre tourism · Swedish culture · life in Sweden

🇸🇪 Sweden’s most important rivalry: Gothenburg vs Stockholm 😂

Forget politics. Forget football.
We have MUCH more serious matters to discuss.

🌊 West coast vs East coast
🦐 Seafood vs big-city glamour
🚋 Trams vs tunnelbana
😎 Göteborgshumor vs Stockholm attitude

And somehow, both sides are absolutely convinced they’re right 😭

As someone living in Gothenburg, I obviously have no bias whatsoever 👀

So… which side are YOU on? 🍿👇

1️⃣ Defend your city in the comments 😂
2️⃣ Send this to someone from the opposite coast
3️⃣ Follow LikeSweden for more Swedish culture & chaos 🇸🇪
—
Sweden · Gothenburg · Göteborg · Stockholm · Swedish humour · East Coast vs West Coast · Swedish cities · life in Sweden · Swedish culture · Göteborg vs Stockholm

212 10

Open post by likeswedencom with ID 17940878490367588

🇸🇪 Sweden’s most important rivalry: Gothenburg vs Stockholm 😂

Forget politics. Forget football.
We have MUCH more serious matters to discuss.

🌊 West coast vs East coast
🦐 Seafood vs big-city glamour
🚋 Trams vs tunnelbana
😎 Göteborgshumor vs Stockholm attitude

And somehow, both sides are absolutely convinced they’re right 😭

As someone living in Gothenburg, I obviously have no bias whatsoever 👀

So… which side are YOU on? 🍿👇

1️⃣ Defend your city in the comments 😂
2️⃣ Send this to someone from the opposite coast
3️⃣ Follow LikeSweden for more Swedish culture & chaos 🇸🇪
—
Sweden · Gothenburg · Göteborg · Stockholm · Swedish humour · East Coast vs West Coast · Swedish cities · life in Sweden · Swedish culture · Göteborg vs Stockholm

🎭 This week in Swedish theatre and musical theatre:

⚔️ Spamalot has come to an abrupt end in Malmö. Following the bankruptcy of producer Julius Production AB, all remaining performances at Nöjesteatern have been cancelled. Many freelancers face unpaid wages, while ticket holders may struggle to get refunds.

🎭 Iggy Malmborg has been named the next Artistic Director of Folkteatern Göteborg, succeeding Frida Röhl after nearly 14 years. He officially takes over in January 2028.

🧙‍♀️ Wicked finally has a new premiere date! GöteborgsOperan has confirmed 3 December 2026, following delays with its new stage machinery. The changes also push 1984 and Julefrid? into 2028.

🎭 Har du sett Alice? had its world premiere at Kulturhuset Spira in Jönköping on 10 October. Starring Marie Robertson, the new Swedish drama explores identity, guilt and social expectations, inspired by Småland’s 19th-century famine years.

💕 Pride and Prejudice (Stolthet och fördom) is back at Göteborgs Stadsteater! We saw this production ourselves and absolutely recommend it. A beautiful, witty take on Jane Austen’s classic and there’s an English-subtitled performance on 5 November, making it accessible to even more theatre lovers!

Quite a dramatic week for Swedish theatre, in more ways than one 👀
Which story caught your attention this week?

1️⃣ Save this for later
2️⃣ Tag your theatre bestie
3️⃣ Follow @likeswedencom for more Nordic Curtain Call
—
Swedish theatre · musical theatre · Spamalot · Wicked · GöteborgsOperan · Folkteatern · Pride and Prejudice · Stockholm theatre · Göteborg theatre · Nordic theatre

8 1

Open post by likeswedencom with ID 17983357391908537

🎭 This week in Swedish theatre and musical theatre:

⚔️ Spamalot has come to an abrupt end in Malmö. Following the bankruptcy of producer Julius Production AB, all remaining performances at Nöjesteatern have been cancelled. Many freelancers face unpaid wages, while ticket holders may struggle to get refunds.

🎭 Iggy Malmborg has been named the next Artistic Director of Folkteatern Göteborg, succeeding Frida Röhl after nearly 14 years. He officially takes over in January 2028.

🧙‍♀️ Wicked finally has a new premiere date! GöteborgsOperan has confirmed 3 December 2026, following delays with its new stage machinery. The changes also push 1984 and Julefrid? into 2028.

🎭 Har du sett Alice? had its world premiere at Kulturhuset Spira in Jönköping on 10 October. Starring Marie Robertson, the new Swedish drama explores identity, guilt and social expectations, inspired by Småland’s 19th-century famine years.

💕 Pride and Prejudice (Stolthet och fördom) is back at Göteborgs Stadsteater! We saw this production ourselves and absolutely recommend it. A beautiful, witty take on Jane Austen’s classic and there’s an English-subtitled performance on 5 November, making it accessible to even more theatre lovers!

Quite a dramatic week for Swedish theatre, in more ways than one 👀
Which story caught your attention this week?

1️⃣ Save this for later
2️⃣ Tag your theatre bestie
3️⃣ Follow @likeswedencom for more Nordic Curtain Call
—
Swedish theatre · musical theatre · Spamalot · Wicked · GöteborgsOperan · Folkteatern · Pride and Prejudice · Stockholm theatre · Göteborg theatre · Nordic theatre

🏆 Sweden has a new “best municipality to live in” and it’s right next to Göteborg.

Each year, Swedish magazine Fokus ranks all 290 Swedish municipalities on 33 different parameters - economy, jobs, income vs housing prices, safety, nature, services. The average score across Sweden is around 6/10.

This year’s winner: Härryda - a municipality just east of Göteborg, best known as home to Landvetter Airport. Scored 7.58. Last year it was in 27th place. A huge jump 📈

The mayor’s modest explanation: “we don’t have many areas where we’re really bad.”

The top 10 for 2026:
➡️ Härryda
➡️ Täby
➡️ Nacka
➡️ Lomma
➡️ Staffanstorp
➡️ Mölndal
➡️ Danderyd
➡️ Lidingö
➡️ Kävlinge
➡️ Knivsta

Last year’s winner Stockholm has dropped all the way to 44th, largely due to lower safety scores. 😳

So if you were curious where Swedes themselves say it’s best to live - it’s apparently a small place next to a big airport 🇸🇪

1️⃣ Save this for later
2️⃣ Share with someone considering moving to Sweden
3️⃣ Follow LikeSweden for more things Swedish
—
Sweden · Härryda · Göteborg · Landvetter · best places to live · Swedish life · Scandinavia

1064 10

Open post by likeswedencom with ID 18077951150421007

🏆 Sweden has a new “best municipality to live in” and it’s right next to Göteborg.

Each year, Swedish magazine Fokus ranks all 290 Swedish municipalities on 33 different parameters - economy, jobs, income vs housing prices, safety, nature, services. The average score across Sweden is around 6/10.

This year’s winner: Härryda - a municipality just east of Göteborg, best known as home to Landvetter Airport. Scored 7.58. Last year it was in 27th place. A huge jump 📈

The mayor’s modest explanation: “we don’t have many areas where we’re really bad.”

The top 10 for 2026:
➡️ Härryda
➡️ Täby
➡️ Nacka
➡️ Lomma
➡️ Staffanstorp
➡️ Mölndal
➡️ Danderyd
➡️ Lidingö
➡️ Kävlinge
➡️ Knivsta

Last year’s winner Stockholm has dropped all the way to 44th, largely due to lower safety scores. 😳

So if you were curious where Swedes themselves say it’s best to live - it’s apparently a small place next to a big airport 🇸🇪

1️⃣ Save this for later
2️⃣ Share with someone considering moving to Sweden
3️⃣ Follow LikeSweden for more things Swedish
—
Sweden · Härryda · Göteborg · Landvetter · best places to live · Swedish life · Scandinavia

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