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2026 | LikeSweden.com

Tag: business in Sweden

Running a business in Sweden as a foreigner: what the Swedish market is actually like – LikeSweden

Running a business in Sweden as a foreigner: what the Swedish market is actually like

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🍦 IKEA is launching a soft-serve ice cream that tastes like a Swedish cinnamon bun. It costs about 80 eurocents.

Two things have been sacred at IKEA in Sweden for decades - the soft-serve ice cream and the kanelbulle (cinnamon bun). Both cost pocket change. The kanelbulle has actually been on the menu since the early 1960s.

Now IKEA Sweden is combining them. Starting September 29th, you can grab a cinnamon bun-flavoured soft-serve at every IKEA bistro in Sweden - except Borlänge and Gävle. Nine kronor 🍯

The timing is on purpose. October 4th is Kanelbullens dag - Cinnamon Bun Day - basically a national excuse to eat cinnamon buns. IKEA is jumping in early. 🇸🇪

Would you try it? 👀 Should I try it on video? 🤔

1️⃣ Save this for later
2️⃣ Share with someone heading to IKEA
3️⃣ Follow LIKESWEDEN for more things Swedish
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Sweden · IKEA · kanelbulle · cinnamon bun · Kanelbullens dag · Swedish food · only in Sweden · Scandinavia

416 8

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🍦 IKEA is launching a soft-serve ice cream that tastes like a Swedish cinnamon bun. It costs about 80 eurocents.

Two things have been sacred at IKEA in Sweden for decades - the soft-serve ice cream and the kanelbulle (cinnamon bun). Both cost pocket change. The kanelbulle has actually been on the menu since the early 1960s.

Now IKEA Sweden is combining them. Starting September 29th, you can grab a cinnamon bun-flavoured soft-serve at every IKEA bistro in Sweden - except Borlänge and Gävle. Nine kronor 🍯

The timing is on purpose. October 4th is Kanelbullens dag - Cinnamon Bun Day - basically a national excuse to eat cinnamon buns. IKEA is jumping in early. 🇸🇪

Would you try it? 👀 Should I try it on video? 🤔

1️⃣ Save this for later
2️⃣ Share with someone heading to IKEA
3️⃣ Follow LIKESWEDEN for more things Swedish
—
Sweden · IKEA · kanelbulle · cinnamon bun · Kanelbullens dag · Swedish food · only in Sweden · Scandinavia

📚 We thought one day at Bokmässan would be enough.

We went on Saturday, saw approximately 2% of everything happening… and came back on Sunday for almost the entire day.

Because Bokmässan is technically a book fair, but in reality it’s more like:
📚 dangerously good book deals
🎤 talks & discussions about EVERYTHING
🎲 board games
🧶 crafts
🍯 local products
🦭 and apparently… smoked seal meat

Yes. We tried it.
My review: smoked mackerel flavour + chicken liver texture.
Tomas’ review: “wet basement.”
I think we can end the culinary journalism there 😭

The talks were probably my favourite part. There were literally thousands of programme points, so you could jump from culture to politics, society, history, literature and completely random topics all day.

My only wish for next year? Longer talks! So many were only around 15 minutes, and just when the conversation started getting interesting… thank you, goodbye 🥲

Give me at least 30-45 minutes and fewer programme points ANY day.

But considering we planned one day, accidentally did two and still didn’t see everything…
yeah, we’re definitely coming back next year 😂📚

Have you ever been to Bokmässan? And what was YOUR favourite part? 👀

1️⃣ Save this for Bokmässan 2027
2️⃣ Send it to your favourite book person 📚
3️⃣ Follow LikeSweden for more Swedish culture, events & everyday Sweden 🇸🇪
—
Sweden · Bokmässan · Gothenburg Book Fair · Göteborg · Swedish books · Swedish culture · books in Sweden · Gothenburg events · things to do in Gothenburg · life in Sweden

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📚 We thought one day at Bokmässan would be enough.

We went on Saturday, saw approximately 2% of everything happening… and came back on Sunday for almost the entire day.

Because Bokmässan is technically a book fair, but in reality it’s more like:
📚 dangerously good book deals
🎤 talks & discussions about EVERYTHING
🎲 board games
🧶 crafts
🍯 local products
🦭 and apparently… smoked seal meat

Yes. We tried it.
My review: smoked mackerel flavour + chicken liver texture.
Tomas’ review: “wet basement.”
I think we can end the culinary journalism there 😭

The talks were probably my favourite part. There were literally thousands of programme points, so you could jump from culture to politics, society, history, literature and completely random topics all day.

My only wish for next year? Longer talks! So many were only around 15 minutes, and just when the conversation started getting interesting… thank you, goodbye 🥲

Give me at least 30-45 minutes and fewer programme points ANY day.

But considering we planned one day, accidentally did two and still didn’t see everything…
yeah, we’re definitely coming back next year 😂📚

Have you ever been to Bokmässan? And what was YOUR favourite part? 👀

1️⃣ Save this for Bokmässan 2027
2️⃣ Send it to your favourite book person 📚
3️⃣ Follow LikeSweden for more Swedish culture, events & everyday Sweden 🇸🇪
—
Sweden · Bokmässan · Gothenburg Book Fair · Göteborg · Swedish books · Swedish culture · books in Sweden · Gothenburg events · things to do in Gothenburg · life in Sweden

📚 Bokmässan damage report: financial responsibility was nowhere to be found 😭🇸🇪

Did I spend more than I planned?
Yes.

Did I spend more than I probably should have?
Also yes.

Do I regret the books?
Absolutely not. We’ll discuss the bank account separately. 😂

Here’s what came home with me:
📚 @adlibrisgbg @adlibris.com 5 for 200 SEK - Framtidslöftet: historien om hur internet förändrade Sverige — Urban Lindstedt - Melodifestivalen: från frack till folkfest — Hanna Fahl - A Day in the Life of Sweden — Petter Karlsson - Det goda Malmö — Martin Andersson - Ryska krigsfiaskon — Anders Frankson

✍️ 299 SEK
- Jag är Carola: Del 1. Frigörelsen — @carolaofficiell & Desirée Stattin Drakenberg AND signed by Carola ❤️

🏛️ 50 SEK
- Göteborgs kvinnor i politiken — Ann-Sofie Mellqvist

📖 Bookmark Förlag — 3 for 2
- Pappa eller pastor — @wijking & Andreas Wijk…and they both signed it for me 🥹❤️ - Döda kvinnor förlåter inte — Katarina Wennstam - Project Hail Mary — Andy Weir

📚 Book set — 129 SEK - Eldsjäl - Klein — Axel Åhman

…and two jars of Latvian honey 120 SEK each (1kg) 🤣

So basically I went to Bokmässan and accidentally created my reading schedule for the foreseeable future. 😂

I love that this haul is such a random mix of Swedish society, Göteborg, Malmö, Melodifestivalen, memoirs, crime, religion and… space.

Now comes the difficult part:
Which one do I read FIRST? 👀

1️⃣ Pick my first read in the comments
2️⃣ Save this if you need Swedish book inspiration 📚
3️⃣ Follow LikeSweden for more Swedish culture 🇸🇪
—
Sweden · Bokmässan · Gothenburg Book Fair · Swedish books · Swedish authors · books in Swedish · reading Swedish · Göteborg · Swedish culture · life in Sweden · book haul · learning Swedish

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Open post by likeswedencom with ID 18033123404888920

$📚 Bokmässan damage report: financial responsibility was nowhere to be found 😭🇸🇪 Did I spend more than I planned? Yes. Did I spend more than I probably should have? Also yes. Do I regret the books? Absolutely not. We’ll discuss the bank account separately. 😂 Here’s what came home with me: 📚 @adlibrisgbg @adlibris.com 5 for 200 SEK - Framtidslöftet: historien om hur internet förändrade Sverige — Urban Lindstedt - Melodifestivalen: från frack till folkfest — Hanna Fahl - A Day in the Life of Sweden — Petter Karlsson - Det goda Malmö — Martin Andersson - Ryska krigsfiaskon — Anders Frankson ✍️ 299 SEK - Jag är Carola: Del 1. Frigörelsen — @carolaofficiell & Desirée Stattin Drakenberg AND signed by Carola ❤️ 🏛️ 50 SEK - Göteborgs kvinnor i politiken — Ann-Sofie Mellqvist 📖 Bookmark Förlag — 3 for 2 - Pappa eller pastor — @wijking & Andreas Wijk…and they both signed it for me 🥹❤️ - Döda kvinnor förlåter inte — Katarina Wennstam - Project Hail Mary — Andy Weir 📚 Book set — 129 SEK - Eldsjäl - Klein — Axel Åhman …and two jars of Latvian honey 120 SEK each (1kg) 🤣 So basically I went to Bokmässan and accidentally created my reading schedule for the foreseeable future. 😂 I love that this haul is such a random mix of Swedish society, Göteborg, Malmö, Melodifestivalen, memoirs, crime, religion and… space. Now comes the difficult part: Which one do I read FIRST? 👀 1️⃣ Pick my first read in the comments 2️⃣ Save this if you need Swedish book inspiration 📚 3️⃣ Follow LikeSweden for more Swedish culture 🇸🇪 — Sweden · Bokmässan · Gothenburg Book Fair · Swedish books · Swedish authors · books in Swedish · reading Swedish · Göteborg · Swedish culture · life in Sweden · book haul · learning Swedish$

🎭 Last week in Swedish theatre and musical theatre

⚡ Grease The Musical has officially opened at Rondo in Gothenburg and we were there! We absolutely loved this joyful, energetic production, from the fantastic choreography and iconic hits to the clever multimedia and brilliant physical set design. We’re definitely going back.

❤️ Torka aldrig tårar utan handskar has made its world premiere as a brand-new musical at Göta Lejon. Jonas Gardell and Fredrik Kempe have transformed the acclaimed story into its first-ever stage adaptation, starring Ola Salo, Valdemar Wahlbeck and Martin Stokke Mathiesen.

🪞 Shakespeare’s Twelfth Night (Trettondagsafton) has opened at Göteborgs Stadsteater. We saw the final dress rehearsal and were particularly blown away by the rotating set design, lighting and musical touches, genuinely masterful work.

☔ GöteborgsOperan has revealed the cast of its biggest-ever Swedish production of Singin’ in the Rain. Denny Lekström, Emma Kumlien and Robert Sillberg lead the 35-person cast, with Vanna Rosenberg as Lina Lamont and Edward af Sillén directing.

🎶 Viktor Norén and Linus Wahlgren are currently touring Sweden with Våra liv, våra musikaler, using Broadway, West End and Swedish musical favourites to tell stories from their own lives and careers on stage.

Two premieres we experienced ourselves, a brand-new Swedish musical and one HUGE cast reveal - not a bad week at all 👀

Which one would you book tickets for?

1️⃣ Save this for later
2️⃣ Tag your theatre bestie
3️⃣ Follow @likeswedencom for more Nordic Curtain Call
—
Swedish theatre · musicals in Sweden · Grease · Torka aldrig tårar utan handskar · Twelfth Night · Singin’ in the Rain · Göteborg · Stockholm · Nordic theatre · musical theatre Sweden

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Open post by likeswedencom with ID 18115207595020912

🛡️ Sweden is running overnight tests in its bomb shelters - with real families, teenagers, pensioners, a man in a wheelchair, and a five-month-old baby.

Sweden has around 65,000 civilian bomb shelters, more per capita than almost anywhere in the world. But most haven`t been actively used in decades. Now, with civil defence back in the spotlight, authorities want to know if they actually work in real conditions.

Västerås ran the first "vistelseprov" (stay test) last autumn - 30 people, 22 square metres, one full day. First test of its kind in Sweden since the 1990s.

Now Karlstad, Kristianstad and Gothenburg are lining up their own. And the small town of Grums is doing something no Swedish town has done before - a 12-hour overnight test at the end of September.

40 participants. No electricity. No working lifts. Teams rotating through the night to manually operate the ventilation 🌙

The civil defence agency`s biggest takeaway so far: the shelter working technically isn`t enough. The real question is whether people can bear to stay in one, possibly for years, if it ever came to that. A concrete box with grey walls, they say, needs to feel human.

1️⃣ Save this for later
2️⃣ Share with someone living in Sweden
3️⃣ Comment LIKESWEDEN for more things Swedish straight to your inbox
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Sweden · civil defence · bomb shelters · skyddsrum · Grums · life in Sweden · Scandinavia

628 16

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🛡️ Sweden is running overnight tests in its bomb shelters - with real families, teenagers, pensioners, a man in a wheelchair, and a five-month-old baby.

Sweden has around 65,000 civilian bomb shelters, more per capita than almost anywhere in the world. But most haven't been actively used in decades. Now, with civil defence back in the spotlight, authorities want to know if they actually work in real conditions.

Västerås ran the first "vistelseprov" (stay test) last autumn - 30 people, 22 square metres, one full day. First test of its kind in Sweden since the 1990s.

Now Karlstad, Kristianstad and Gothenburg are lining up their own. And the small town of Grums is doing something no Swedish town has done before - a 12-hour overnight test at the end of September.

40 participants. No electricity. No working lifts. Teams rotating through the night to manually operate the ventilation 🌙

The civil defence agency's biggest takeaway so far: the shelter working technically isn't enough. The real question is whether people can bear to stay in one, possibly for years, if it ever came to that. A concrete box with grey walls, they say, needs to feel human.

1️⃣ Save this for later
2️⃣ Share with someone living in Sweden
3️⃣ Comment LIKESWEDEN for more things Swedish straight to your inbox
—
Sweden · civil defence · bomb shelters · skyddsrum · Grums · life in Sweden · Scandinavia

🎭⚡ Grease has officially arrived in Gothenburg!

And what a premiere night that was 🥹

We got fully into the theme: the Grease menu at MAX, bubbles at Rondo and finally walking into a theatre that looked COMPLETELY different from the Moulin Rouge era… the whole evening was such a vibe.

And then the show started.

The energy was incredible, the audience was READY, the set looked amazing and… this is just such a FUN musical 🎶❤️
One of those shows where you leave the theatre still smiling and with all the songs songs stuck in your head 😂

A huge thank you for inviting us to the premiere , we had the best time! 🤍
And judging by the conversation we had immediately afterwards…

This definitely wasn’t our last Grease night 👀
Already looking forward to seeing it again!

Have you seen Grease on stage before or is it still on your list? 🎭👇

1️⃣ Save this for your next theatre night in Gothenburg
2️⃣ Send it to someone you’d take to Grease 🎶
3️⃣ Follow LikeSweden for more theatre, events & things to do in Sweden 🇸🇪
—
Gothenburg · Göteborg · Grease · Grease the Musical · Rondo · theatre in Gothenburg · musicals in Sweden · things to do in Gothenburg · Swedish theatre · life in Sweden

90 6

Open post by likeswedencom with ID 18106083398245137

🎭⚡ Grease has officially arrived in Gothenburg!

And what a premiere night that was 🥹

We got fully into the theme: the Grease menu at MAX, bubbles at Rondo and finally walking into a theatre that looked COMPLETELY different from the Moulin Rouge era… the whole evening was such a vibe.

And then the show started.

The energy was incredible, the audience was READY, the set looked amazing and… this is just such a FUN musical 🎶❤️
One of those shows where you leave the theatre still smiling and with all the songs songs stuck in your head 😂

A huge thank you for inviting us to the premiere , we had the best time! 🤍
And judging by the conversation we had immediately afterwards…

This definitely wasn’t our last Grease night 👀
Already looking forward to seeing it again!

Have you seen Grease on stage before or is it still on your list? 🎭👇

1️⃣ Save this for your next theatre night in Gothenburg
2️⃣ Send it to someone you’d take to Grease 🎶
3️⃣ Follow LikeSweden for more theatre, events & things to do in Sweden 🇸🇪
—
Gothenburg · Göteborg · Grease · Grease the Musical · Rondo · theatre in Gothenburg · musicals in Sweden · things to do in Gothenburg · Swedish theatre · life in Sweden

🎤 Sweden`s Eurovision winner Måns Zelmerlöw has broken his silence about the scandal that turned his career upside down and revealed he`s already lost a film role because of it.

Måns won Eurovision in 2015 with "Heroes." This year, his private life exploded publicly. A messy divorce, admitted infidelity, admitted cocaine use, and physical abuse allegations from his ex-wife (which he denies).

His new memoir "När allt faller" (When Everything Falls) went on sale earlier this month. Reactions are sharply divided. His ex-wife and multiple critics say it uses her as a scapegoat.

On SVT`s flagship interview show "Skavlan & Sverige," he addressed the criticism. He owned up to the affairs, the cocaine, the lies - but stood by the book, saying it`s his defence against accusations he says are false.

He also revealed a leading role in a new film was rescinded when the production company`s sponsorship team saw the controversy. His question: "How long does a cancellation last?" 👀

When another guest suggested the focus should be on the real victim, his response: "Can there not be more than one victim?"
Sweden is very divided on this one 🇸🇪

1️⃣ Save this for later
2️⃣ Share with someone following Swedish pop culture
3️⃣ Comment LIKESWEDEN for more things Swedish straight to your inbox
—
Sweden · Måns Zelmerlöw · Eurovision · Swedish celebrities · När allt faller · Skavlan · life in Sweden · Scandinavia

125 7

Open post by likeswedencom with ID 17983908348117086

🎤 Sweden's Eurovision winner Måns Zelmerlöw has broken his silence about the scandal that turned his career upside down and revealed he's already lost a film role because of it.

Måns won Eurovision in 2015 with "Heroes." This year, his private life exploded publicly. A messy divorce, admitted infidelity, admitted cocaine use, and physical abuse allegations from his ex-wife (which he denies).

His new memoir "När allt faller" (When Everything Falls) went on sale earlier this month. Reactions are sharply divided. His ex-wife and multiple critics say it uses her as a scapegoat.

On SVT's flagship interview show "Skavlan & Sverige," he addressed the criticism. He owned up to the affairs, the cocaine, the lies - but stood by the book, saying it's his defence against accusations he says are false.

He also revealed a leading role in a new film was rescinded when the production company's sponsorship team saw the controversy. His question: "How long does a cancellation last?" 👀

When another guest suggested the focus should be on the real victim, his response: "Can there not be more than one victim?"
Sweden is very divided on this one 🇸🇪

1️⃣ Save this for later
2️⃣ Share with someone following Swedish pop culture
3️⃣ Comment LIKESWEDEN for more things Swedish straight to your inbox
—
Sweden · Måns Zelmerlöw · Eurovision · Swedish celebrities · När allt faller · Skavlan · life in Sweden · Scandinavia

🎭 Last week in Swedish theatre and musical theatre:

🌟 Så som i himmelen has officially opened at Lorensbergsteatern in Gothenburg and the first reviews are in. Sanna Nielsen’s Gabriellas sång left hardly a dry eye in the house, while GP called Fredrik Kempe’s work “musical brilliance in its own right”.

🌻 Änglagård has opened at SäffleOperan, with Kerstin Hilldén as Fanny and Johan Hwatz directing the new production of Fredrik Kempe, Edward af Sillén and Daniel Réhn’s hit Swedish musical.

🏛️ Meanwhile, a piece of theatre history is being saved at Drottningholms Slottsteater. Conservators are restoring an original stage set from 1766, which will soon return to the very same stage where audiences first saw it 260 years ago.

🚢 And Titaníque is officially coming to Sweden! Edvin Törnblom, Alma Bengtsson and Linda Olsson lead the cast of the gloriously chaotic Titanic-meets-Céline-Dion musical comedy, directed and translated by Edward af Sillén. It opens at Börsen in Stockholm on 15 January 2027.

Which story caught your attention this week? 👀

1️⃣ Save this for later
2️⃣ Tag your theatre bestie
3️⃣ Follow @likeswedencom for more Nordic Curtain Call
—
Swedish theatre · musicals in Sweden · Så som i himmelen · & Julia · Änglagård · Titaníque · Stockholm theatre · Göteborg theatre · Nordic theatre · musical theatre Sweden

20 0

Open post by likeswedencom with ID 18282711295293264

🎭 Last week in Swedish theatre and musical theatre:

🌟 Så som i himmelen has officially opened at Lorensbergsteatern in Gothenburg and the first reviews are in. Sanna Nielsen’s Gabriellas sång left hardly a dry eye in the house, while GP called Fredrik Kempe’s work “musical brilliance in its own right”.

🌻 Änglagård has opened at SäffleOperan, with Kerstin Hilldén as Fanny and Johan Hwatz directing the new production of Fredrik Kempe, Edward af Sillén and Daniel Réhn’s hit Swedish musical.

🏛️ Meanwhile, a piece of theatre history is being saved at Drottningholms Slottsteater. Conservators are restoring an original stage set from 1766, which will soon return to the very same stage where audiences first saw it 260 years ago.

🚢 And Titaníque is officially coming to Sweden! Edvin Törnblom, Alma Bengtsson and Linda Olsson lead the cast of the gloriously chaotic Titanic-meets-Céline-Dion musical comedy, directed and translated by Edward af Sillén. It opens at Börsen in Stockholm on 15 January 2027.

Which story caught your attention this week? 👀

1️⃣ Save this for later
2️⃣ Tag your theatre bestie
3️⃣ Follow @likeswedencom for more Nordic Curtain Call
—
Swedish theatre · musicals in Sweden · Så som i himmelen · & Julia · Änglagård · Titaníque · Stockholm theatre · Göteborg theatre · Nordic theatre · musical theatre Sweden

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