The English-language platform bringing Sweden's culture, life, and brands to a global audience — rooted in Gothenburg, reaching the world.
Primary contact
Karolina Pikus · business@likesweden.com
🇸🇪
1.2MMonthly views
60%Sweden-based
37.6KFollowers
71%Age 25–44
About LikeSweden
The go-to English voice on life in Sweden.
LikeSweden reaches people who live in Sweden or are moving here — internationals, expats, and newcomers navigating everything from the housing market to fika culture. It's the platform they trust for honest, unfiltered insight.
Founded by Karolina Pikus, LikeSweden has grown into a full-time English-language media brand spanning Instagram, TikTok, YouTube, and a long-form blog. Alongside content creation, Karolina co-runs Pikus Media — a boutique creative agency — meaning every brand partnership comes with professional production built in.
Content pillars: Swedish culture & humor · practical life in Sweden · news & current affairs · brand stories · places worth knowing.
English-firstSweden-rootedInternational audienceProfessional production
60% of followers are based in Sweden — not just Swedes, but internationals and newcomers actively building their lives here. This is an audience in an active decision-making phase: choosing banks, apartments, insurance, phone plans, language courses, and local services.
71% are aged 25–44 — prime purchasing years, with disposable income and real financial decisions ahead of them.
69.6% of views come from non-followers, meaning sponsored content reaches well beyond the existing community — every post is a discovery engine.
Partnership packages
Choose your collaboration.
All packages include campaign reporting. Custom formats and retainer arrangements available on request.
Starter
Visibility
Ideal for testing the audience. Fast to produce, immediate reach.
4 500 SEK
+ VAT · one-off
✦1 sponsored Instagram Reel (60 sec.)
✦5-frame Story sequence with swipe-up link
✦Caption copywriting included
✦7-day performance report
✦Avg. reach: 50 000–120 000 accounts
Content usage rights for brand's own channels: +1 500 SEK
Standard
Presence
Full cross-platform campaign. Most popular for ongoing partnerships.
9 500 SEK
+ VAT · one-off
✦1 sponsored Instagram Reel
✦1 TikTok video (same campaign)
✦Story sequence on Instagram
✦1 sponsored blog article (SEO)
✦Content usage rights included
✦14-day performance report
Monthly retainer (3+ months): 7 500 SEK/mth
Premium
Story
In-depth brand documentary. "Inside Swedish Brands" format or custom.
from 18 000
SEK + VAT · produced by Pikus Media
✦Full YouTube documentary episode (15–25 min)
✦Short-form cuts for IG + TikTok
✦Professional production by Pikus Media
✦Behind-the-scenes content for brand's channels
✦Full content ownership for brand
✦Blog companion article
Price varies by scope. Contact for a tailored quote.
Content formats
How your brand appears.
🎬
Instagram · TikTok
Sponsored Reel
Short-form vertical video (30–90 sec.) integrating your brand naturally into LikeSweden's storytelling. Highest reach format — 79.7% of all monthly views come from Reels. Labelled "Paid partnership" per Swedish Konsumentverket requirements.
From4 500 SEK
📺
YouTube
Inside Swedish Brands
Documentary-style episode exploring how your company works, what your team is like, and what makes your brand distinctly Swedish. In English, for a global and resident audience. Long shelf life, strong brand storytelling, produced by Pikus Media.
From18 000 SEK
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Blog · SEO
Sponsored Article
Long-form content on likesweden.com — written to rank and to last. Ideal for brands targeting people searching "how to live in Sweden", "best [service] in Sweden" etc. Includes SEO metadata and permanent placement.
From2 500 SEK
📸
Any channel
UGC Content Production
Professional photo and video content produced by Karolina and Pikus Media — delivered for your brand's own channels. Ideal for brands that need Sweden-authentic content for ads, websites, or social without running a public campaign.
From6 000 SEK
Selected work
Brands we've worked with.
Featured collaboration · Paid
c/o Markaryd
Multi-article sponsored content series. On-location visits, editorial photography, and long-form storytelling across blog and social.
✦ 3–4 sponsored articles · Set of reels/tiktoks
Featured collaboration · Sweden
City Box Stockholm
Hotel partnership with video content and editorial coverage targeting the English-speaking audience planning stays in Stockholm.
✦ Reel + blog article · Photo package for the brand
A predominantly Sweden-based English-speaking audience
60% of followers are based in Sweden — an English-speaking audience rooted in Sweden, not just passing through. Your message lands where people actually live.
02
An audience actively making life decisions
Internationals and newcomers are the highest-intent audience for Swedish brands — actively choosing banks, insurance, housing, and services for the first time.
03
Production included — no agency needed
Karolina co-runs Pikus Media. Professional photo, video, and content is built into every partnership. Faster delivery, higher quality, no extra cost from a third party.
04
1.2M monthly views, 99.3% organic
Sponsored content rides a channel that grows without paid advertising. Your brand appears alongside content people actively seek out — not in an ad break.
Compliance & transparency
All sponsored content is clearly labelled per Swedish Konsumentverket guidelines and Instagram's partnership policies. Paid content is marked "Paid partnership" or "Ad" prominently at the start of each post.
Written collaboration agreements for every partnership. VAT registered: SE950618376401
Let's work together
Ready to reach Sweden?
Whether you're a Swedish brand looking to reach international residents, or a global brand entering the Swedish market — LikeSweden puts your story in front of the right people, in the right language, with production quality you'd expect from an agency.
